Jumat, 18 Maret 2011

Focus on Customer Complaints by Marcus Evans

Sustaining your company’s reputation in this dynamic scenario is itself a challenge. The need of the hour being keeping up with the demands of customer delight through efficient products and meeting all qualitative standards as required and propagated. Relationship continues with the customer as long as the life of the product, it does not end with the sale of product being done. Longevity is also a primary concern with any produce. With tight competitions holding different vendors, they have to cater to the client base which is far more knowledgeable and aware of their purchases. Always seeking for the best, customers do not hesitate to raise their concerns when they are dissatisfied even a bit. Multiple channels and forums facilitate their grievance redressal in a far more convenient and speedier way. Companies in the current scenario have to come up with strategies to handle such complaints which not only help regain the confidence of the customer, but also contribute greatly to developing products of excellence. Marcus Evans is one organization which conducts conferences, seminars and in turn provides guidance on dealing with such complaints. They believe that Customer complaints bloom into an incredibly valuable asset when well managed. Marcus Evans complaints conferences are renowned for the bigger success and responses from groups. Their debate agenda at corporate finance events this year is ‘Helping the retail industry through one of its toughest periods.

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